Articles about marketing and strategy

To Niche or Not to Niche

To Niche or Not to Niche

How to decide whether or not focusing on a specific niche is right for your business.
A Reintroduction: Miel Design Studio is now Miel Creative

A Reintroduction: Miel Design Studio is now Miel Creative

A new name for our expanded offerings in communications, strategy, science writing, and more.
We're a B Corp!

We're a B Corp!

After a year and a half of planning and review, Miel Creative Studio has been certified by B...
RGB, CMYK, Pantone, Hex code? What’s the difference?

RGB, CMYK, Pantone, Hex code? What’s the difference?

While we can talk about colors all day, let’s just cover the basics.
Four Things to Consider When Choosing a Color Palette

Four Things to Consider When Choosing a Color Palette

A question we get asked repeatedly by new clients is: How do i pick colors without feeling so...
Color Theory 101: Warm and cool colors and what they say about your brand

Color Theory 101: Warm and cool colors and what they say about your brand

A primer on warm and cool colors