Recently, Miel Creative Studio took the plunge and began the process of niching down. It’s been an exciting and gratifying process. There are so many benefits to specializing in a particular niche, but for those who are unsure whether to take the plunge, here’s what you need to know.

By niching down, you’re making your business easier to market and your work more efficient to manage. Your services become easier to define, and your messaging will be more targeted. Becoming less of a generalist means you can hone your skills within a more specialized space.

While your audience may narrow, niching down sets you apart from your competitors and allows you to become the go-to expert in your field. This can put your services in higher demand and will convey your true value to your customers. But how do you find your niche? If you think you might be feeling a pull toward niching down, use these core guiding principles to help you with the process:

1. Define your values.

2. Define your core mission as a business.

3. Define your “why”.

Taking the time to define these 3 pillars of your business will help you identify your key audiences which will prepare you to niche down.

If you’re just starting out and aren’t sure what you want to focus on, it’s best to experiment and try all the things! Ultimately, niching down can help you find the work that brings you the most joy and success.

Not sure where to start? Download our “Finding Your Niche” worksheet.

The M Dash

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